In this episode Tom interviews Emily Ong, currently Customer and Loyalty Product Leader at Landmark Group and previously Razr and Sephora loyalty leadership. Emily has an amazing background, starting with her own fashion business and confectionery retail, and evolving into a global brand champion at some of the world's best loyalty programmes.
It's always a pleasure to speak to Emily, who really enthuses her love for customer engagement and in this episode we talk about Emily's 4 tips for customer success.
Integrate your programme with the customers lifestyle
Use the data and use it well to show you understand the customer!
Keep it Simple - an over-engineered programme won't work
Create emotional resonance if you want long-term loyalty
Tune in to hear one of the industries best speakers talk about the future of customer engagement.