The Future Customer is hard to engage!

Sway your customer outcomes to build sustainable revenue streams!

Sway are experts in all aspects of customer strategy. We help our clients to build market-leading, dynamic customer experience.

We take a holistic approach to Customer Engagement, guiding our clients through 6 levels of strategy development, from marketing fundamentals to the very latest solutions to acquire, engage and retain your customers.

We partner with 50+ service and tech providers to offer an end-to-end solution, from full strategic programme design through to project execution.

Our global network of associate consultants are experts in their vertical, providing our clients with cutting-edge knowledge and first hand experience.

Better Outcomes @ Sway

Welcome to Sway

We understand that the future customer is hard to reach. Customers look for an alignment of
belief with their favourite brands. Customers are savvy, impatient and great researchers.

They know the value of their data and their expectation of technology is extremely high.

Sway is a global network of customer champions who help our clients to unlock repeatable customer revenue streams through our proprietary 6 level customer maturity model.

Level 1

Marketing Foundations

Core Marketing Mix excellence
Customer analysis
Channel & CX audits
Competitor research
Martech readiness

Level 2

Brand Visbility

Media mix & channel strategy
Tone of voice & brand consistency
Influencer seeding
Brand & product benefits

Level 3

Deeper Engagement

Omnichannel journey & UX
Infrastructure & data insight
Social proofing
CSR considerations
Tech investment

Level 4

Conversion and Action

CRM driving actions
Gamification
Data capture
Retail Media
Incentive frameworks

Level 5

Loyalty and Advocacy

Customer lifetime value
Loyalty strategy
Subscription
Referrals & Social sharing
Co - creation and UGC

Level 6

Re - Engagement and Retention

Generative AI
Real-time predictive analytics
Conversational marketing
Hyper-personalisation
Community

Which level are you stuck on?

Book a meeting with us to find out how we can help

Book a Meeting

Sway can help you answer key customer challenges such as…

Delivering strong ROI on your customer investment

Create innovative and dynamic customer engagement and CX

Collect and use data for market-leading customer experience

Select technology and service partners, including AI solutions that work

Build differentiated customer loyalty programmes

Develop and enhance your customer journeys

Optimise your CRM for hyper-personalised interactions

Perform customer research and data analytics

Build a business case for financial planning and scenario testing

Optimise your core marketing fundamentals for growth

We build bespoke project solutions for our clients, book a FREE 1 hour consultation with us to find out how we can help

FREE Consultation

Sway Products

We provide 4 key products to help our clients understand and solve their biggest customer challenges

FREE CONSULTATION

Book a 1 hour FREE consultation with our CEO, Tom Peace

Tom has 20+ years experience helping brands to shape and innovate their customer strategy.
During this consultation Tom will provide invaluable direction for engaging the future customer.

FREE Consultation

AUDIT

Sway provides a full audit of your existing programme, including your strategy, KPI performance and organisational structure.

We will provide our findings alongside examples of market innovators and advice on where to take your strategy forward

£7,000 Launch price = £5,000

Workshop

We will run the Audit process plus competitor desk research of up to 8 brands. We will also design, run and
analyse customer research, delivered by you to your database.

We will present our findings to your team at a workshop to stimulate discussion around your key challenges and our proposed solutions

£12,000 Launch Price = £10,000

STRATEGY BLUEPRINT

We will provide the Audit and the Workshop, followed by a strategy blueprint detailing where we feel your customer strategy should evolve next, including solution mapping against the strategy with tech provider recommendations.

We will also provide a business modelling tool that will enable you to test different strategy scenarios.

£17,500 Launch Price = £15,000

Our Commitment

Our proprietary 6 level customer maturity model approach is designed to deliver business insight and inspiring customer engagements.

We help our clients to develop repeatable and sustainable revenue streams

We build project deliverables and experts based on your geography, sector and specific challenges. Sway tailors our outputs to your specific business needs.