In this episode of the Future Customer podcast Tom interviews Dr Jacqui Nortje, Product Specialist at Discovery, the company behind Vitality Health Insurance. Jacqui also has a PhD in the Effects of goal framing within Gamification. Jacqui's wealth of experience and expertise is not to be missed!
Tom and Jacqui first of all discuss the Vitality loyalty programme that creates Customer engagement and retention by incentivising members to be healthier. A very different approach to health insurance, creating genuine innovation and helping to build a global phenomenon.
Jacqui then shares her views on the important new trend emerging in our industry to align with members health and wellbeing.
It's becoming increasingly important to align with members lifestyle and offer opportunities for members self improvement, health and wellbeing.
Listen to the episode to understand how you can develop a lifestyle approach for your programme.