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Claire Gartland has an unrivaled and varied experience in customer engagement, across a wide range of sectors and brands such as Samusung, AMEX, Sky, British Airways, GoDaddy and JP Morgan.  In this episode Claire discusses the growing trend towards AI but not in terms of the technology solution!  Claire talks about how AI is changing how customer lifecycle needs to create deeper connection and how this MUST change how brands structure their business.

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