Future Customer Podcast
Welcome to The Future Customer Podcast, hosted by our CEO and Founder, Tom Peace. Each episode features conversations with industry leaders exploring the newest ideas shaping customer strategy and engagement.
From customer experience and loyalty to emerging tech and trends, we dig into what’s next for our industry... and what it means for the customer of the future.

Is Blockchain the next generation of customer engagement, with Allie Ferguson
In this episode Tom is joined by Allie Ferguson, a senior loyalty strategist, with a wealth of experience with brands like Honda, Bakkt, Cardlytics, Accenture and Visa. Allie's experience across loyalty and customer engagement has lead to Aexpertise in the use of Blockchain as a solution for customer engagement.
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How Agentic AI will support customer engagement, with Sebastian Huschner.
In this episode Tom and Sebastian discuss the latest innovation sweeping the industry, Agentic solutions! Sebastian is an industry expert in customer service and the use of AI, having worked across the travel and retail banking loyalty space for many years with brands like Aer Lingus, Qatar Airways, Lloyds and NatWest.
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How AI is shaping the way we deliver Fan Engagement Strategy, with Dan Herman
In this episode of the Future Customer Podcast Tom is joined by Dan Herman, Strategy Director at Ogilvy UK. Dan is now located in London but is a South African by birth and therefore has experienced two of the most innovative and vibrant loyalty marketplaces in the world.
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How important is a seamless customer experience, with David Blake
In this episode Tom is joined by David Blake, a customer engagement giant with experience across utilities, fashion, electronics and luxury. David has led loyalty and CRM for brands such as Curry's, New Look, Boohoo and Topshop in the UK, before moving to Dubai to help Al Tayer Group build their coalition loyalty across luxury fashion brands.
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Discussing the value behind all good customer strategies, with Mike Migloire
Mike is a highly experienced commercial leader and expert in customer lifetime value. Mike specialises in growth, pricing, commercial planning and performance, CRM, new product development and product marketing.
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Investigating the latest trend towards health and wellbeing, with Dr Jacqui Nortje
In this episode of the Future Customer podcast Tom interviews Dr Jacqui Nortje, Product Specialist at Discovery, the company behind Vitality Health Insurance. Jacqui also has a PhD in the Effects of goal framing within Gamification. Jacqui's wealth of experience and expertise is not to be missed!
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Creating operational viability AND emotional resonance, with Emily Ong
In this episode Tom interviews Emily Ong, currently Customer and Loyalty Product Leader at Landmark Group and previously Razer and Sephora loyalty leadership. Emily has an amazing background, starting with her own fashion business and confectionery retail, and evolving into a global brand champion at some of the world's best loyalty programmes.
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Prioritising deeper connections through the customer lifecycle, with Claire Gartland
Claire Gartland has an unrivaled and varied experience in customer engagement, across a wide range of sectors and brands such as Samusung, AMEX, Sky, British Airways, GoDaddy and JP Morgan. In this episode Claire discusses the growing trend towards AI but not in terms of the technology solution!

How do brands succeed with Hyper-Personalisation, with Rasmus Houlind
Rasmus Houlind is a customer engagement expert, author in hyper-personalistion and keynote speaker, as well as CXO at Agillic. There is no better advisor on how brands can achieve effective results through hyper-personalistion, and Rasmus talks through how brands can achieve this, using his innovative bow tie methodology.
