Our Journey

We created the 6-Level Customer Maturity Model because strategy without a roadmap is just a wish. We blend 20+ years of deep industry expertise in Retail, CPG, and Pharma with cutting-edge tech like Generative AI to bridge the gap between where you are and where the 'tomorrow's customer' already is.

Our Team

Tom Peace

Chief Engagement Officer

In excess of 20 years working in customer engagement roles with brands, agencies and tech partners, developing market leading customer strategy for global brands.

George Gee

Consultancy Engagement Officer

An award-winning loyalty & CRM strategist with a proven track record in driving customer engagement, retention and lifetime value across multiple brands and industries.

Simon Jeffs

Brand Engagement Officer

Over 20 years in CRM, data and loyalty strategy roles, Simon has designed hyper-personalised engagement strategy for enterprise retail, CPG, media and pharma brands

Carmen Garcia

Market Engagement Officer

Expertise in redefining growth strategies, overhauling loyalty programs, and helping marketing teams craft narratives that deepen customer and member engagement.

Tim Nicholson

Strategic Advisor

Commercially focussed Director with over 15 years experience across the loyalty sector, forging profitable strategic alliances.

Our values

Our core values—Integrity, People, Velocity, Flexibility, and Vision—are the engine behind every strategy we build. We combine deep human insight with rapid execution to ensure your brand doesn’t just keep up, but leads the way in a shifting market.

Integrity

People

Velocity

Flexibility

Vision

Brand Experience Snapshot

We believe every client is a valuable, long-term partner.