In this episode of the Future Customer Podcast Tom is joined by Dan Herman, Strategy Director at Ogilvy UK.  Dan is now located in London but is a South African by birth and therefore has experienced two of the most innovative and vibrant loyalty marketplaces in the world.  This episode was a fantastic insight into Fan Engagement, in which Dan is a considerable expert, having developed strategy and large scale CDP implementation across global sport franchise in motorsport and football (soccer).

Listen in to hear Dan talk about the interesting challenges that creating engagement with loyal fans poses.  It's a fascinating sector that requires an unusual approach as loyalty fans change behaviours depending on the scenarios unfolding in their favourite sports.  Tom talks about how his fandom for motorsport changes from a global fan to a local fan when racing hits north west Europe and Dan showcases how the strategy evolves to maximise fan engagement in this type of scenario.

A fascinating discussion that all sectors can learn from.  Hope you all enjoy the lively debate.