In this episode Tom is joined by Allie Ferguson, a senior loyalty strategist based out of Atlanta, with a wealth of experience across multiple sectors with brands like Honda, Bakkt, Cardlytics, Accenture and Visa.  Allie's experience across loyalty and customer engagement has lead to Allie becoming an expert in the use of Blockchain as a solution for customer engagement, and this technology is a significant part of the programs she now designs and works on.

Listen in as we discuss how Blockchain technology is providing members with greater value and flexibility, through ownership of your rewards and seamless customer journeys.  Blockchain and in particular NFTs also offer very interesting creative branding opportunities, quests and challenges for members.  

We also look at why brands need to consider Blockchain technology as a solution for the future.  Reducing technological complexity and providing the opportunity for more partnerships and highly personalised and local integrations that really drive value for members.

Finally Tom and Allie discuss how Blockchain is the future of customer engagement and could perhaps power a resurgence of coalition programs.